Task

Create a long headline transit ad that promotes tourism in Switzerland.

Solution

By writing copy that would be informative to the potential tourist on their excursions in Switzerland and having and collection of videos playing in the center of the flag, the ad will show all the wonderful things the Swiss have to offer. So in the ad below, imagine the camera panning over the Swiss mountian tops and in the center at the flag, the images being a feed videos that show their cultural diversitiy and traditions. This ad will be placed in high traffic airports such as JFK, YYZ, SFO... They will also be placed in the New York Grand Central Station and Toronto Union Station.