Task

Create a brand that deals with "Retail for Play: Entertainment, Activity, Community" and execute complete strategic and retail branding along with an advertising campaign to launch the brand.

Solution

MAP is a go-to guide to find and out together a travel plan and experience that people could only dream of before.  It matches people that strive to experience more than just a flashy post-card version of a vacation to like-minded locals that provide invaluable advice.  Utilizing the tag line “Be the global local”, MAP will be introduced to the world.

*In collaboration with Emily, Alec, and Sussica.