Download CV Here
Personal Statement
I’m a conceptual thinker and designer with a combined experience with UX/UI design and marketing. I am constantly researching the latest trends in advertising and communications, and inculcating those in to my work. I believe that thorough research and a tested strategy is the way to carry out a successful campaign.
Check out my recent work here on www.taniamakroo.com.
Tania Makroo - Creative
What do I do?
Ontario College of Art and Design University
Bachelor's of Design (Adversiting/ Communications)
Sept 2011 - June 2015
Technical Skills
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Primere
Adobe After Effects
Adobe Experience Design
HTML & CSS
Final Cut Pro
Facebook Adwords
Google Adwords
Microsoft Office & Keynote
Sketch & Invision App
Shopify app
Google Analythics & SEO
JIRA & Confulence
Qualitative Skills
Keen eye for grid & layout
Good sense for typography
Color theory knowledge
Image editing
Web usability
Problem solving
Strategic & Retail Branding
Photography & Photo editing
Editorial Design
Understanding of Art Direction
Multi-tasking
Public Speaking & Presentations
Team Player
Strong reasoning skills
Initiator
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Art Direction
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Branding, Identity
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Interactive/Digital
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UI/UX/Usability
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Typography
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Copywriting/Editing
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Photography
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Social Media
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TV Marathoning
Languages
English
French
Hindi
My Specialities
Advertising & Concepts
Branding & Graphic Design
Web Design
Social Media & Content
Recognitions
Mercedes Smart Car Ad Winner 2015
Second Place
Ontario College of Art and Design University
Retail & Strategic Branding Winner 2015
Second Place
Ontario College of Art and Design University
Work Experience
MPP David Caplan Award 2011
INSPIRATIONAL LEADERSHIP
Georges Vanier Secondary School
Graphic Design Award
One of Two Winners
Georges Vanier Secondary School
School Life Award
One of Four Winners
Georges Vanier Secondary School
mobileLIVE Inc.- Rogers Communications
Design Lead ( UX/ UI Design and Art Direction)
April 2016 - Present
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Company Re-Branding (Website Design, Business Cards, Promotional Collateral, Presentation Decks, Brand Book, Social Media Graphics, PPC Ads, Info-graphics, UX/UI, Video Editing, Email Marketing Design)
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Rogers and Fido UX/ UI Intermediate Designer-
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Collaborating with Content Strategist for quarterly digital marketing plans (utilizing channels such as Facebook, LinkedIn, Twitter, Blogs, Infulencers/ Affiliates, Events, Email Marketing, Youtube, and White Papers via gated landing pages)
PM Design and Marketing
Intermediate Designer/ Junior Art Director
Jan 2016 - June 2016(Freelance as of April 2016)
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Brand development ( including logo creation, promotional material, traditional ads, print ads, website design/development, interior and exterior design for sales offices)
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Ad creation (Media buys, content creation, art direction)
Hobbies & Interests
Photography
Shelfies
Social Media and Marketing Coordinator (Intern)
Sept 2015 - Jan 2015
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Social Media Coordination ( Content Creation, Posting, Community Engagement)
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Management of Paid Acquisition channels (Facebook Ads, Google Adwords); SEOs; and Google & Facebook Analytics
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Creation of Web pages and graphics for www.shelfies.com
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Increase e-commerce check out conversion rate
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Management of Email Marketing
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Influencer and Press Outreach
Camping
Travelling
Fashion
Coffee
All things Internet
Freelance
Art Director and UX/UI Designer
July 2013 - Present
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Creating logos, promotional materials and business cards
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Website and Email designs and execution
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Content creation for social media and websites
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Video editing (Adobe After Effects/ Adobe Premiere Pro/ Final Cut Pro X)
Suneeva Production Company
Creative Assistant (Temp)
Aug 2015 - Sept 2015
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Temp Position
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Researching locations for potential TV commercial shoots
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Finding high quality images and videos for TV commercial scripts to create treatments for pitches
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Finding press on company directors to update website
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Misc. Duties
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Ordering/ Picking up supplies