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Challenge

 

Create an ad to target people suffering with chronic stomach related issues and advertise Linzess to them.

 

Symbicort Logo

Solution

 

LINZESS® (linaclotide) is a prescription medication used in adults to treat irritable bowel syndrome with constipation (IBS‑C) and chronic idiopathic constipation (CIC).

 

In this ad, I chose to concentrate on the emotional feelings of people suffering from those chronic problems. Many times these people feel trapped around the location of the restroom and have to lay out all their tasks accordingly to feel comfortable.

All works © Tania Makroo Copyright 2016 - Do not reproduce without the expressed written consent of Tania Makroo

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