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Challenge
Establish how easy and quickly Embrel takes effect to ease skin irritation.
Solution
Body image has always been an important part of having self- confidence. 75% of people that are suffering from moderate to severe rheumatoid arthritis (RA), moderate to severe plaque psoriasis, psoriatic arthritis, moderate to severe polyarticular juvenile idiopathic arthritis (JIA), and ankylosing spondylitis (AS) reported feeling relief with in the first 6 months.
The first magazine ad will be launched during the fall/ winter season, as that's the season when people are thinking about being ready for their summer look.
It will show a exhibit a change in the season and the timeline it takes for the medication to take effect.
The second magazine ad will be launched during the spring season, it will be an interactive ad where people can literally itch the problem the away. People with the above skin conditions often feel ichy and are compelled to scrach their problem areas. In this ad, we will give them another area for them to itch off since Embrel will be soothing the away their actual issues.
